Our client is a fast-growing technology company who are looking for an innovative and results-oriented individual to join their Gateshead based team as a Senior Marketing Executive. As well as being able to create first-class content, this role also requires exceptional technical skills to effectively implement and manage the respective campaigns.
The Role
The primary purpose of the Senior Marketing Executive is to be able to add real value to the business by not only designing incredible campaigns but also being able to drive and manage success to maximise effectivity.
Key responsibilities include:
- Creating both long and short form written content
- Performing keyword and audience persona analysis prior to creating content
- Building relationships with publications, websites, and other outlets for effective distribution of content
- Tracking performance metrics and reporting KPI’s to senior management
- The management and optimisation of the organization’s website using both WordPress and their advanced toolkit of high-quality design assets
- Producing and nurturing an ongoing stream of qualified leads into the sales pipeline
About you
This role is for an experienced Senior Marketing Executive with a proven track record of delivering results.
Requirements for this role:
- Exceptional writing skills and an engaging style
- Experience working within a B2B organisation (or relevant digital/SEO/PR agency)
- Impeccable attention to detail
- Good understanding of the latest SEO best practices
- Strong organisational skills and the ability to work to tight deadlines
- PR experience
- Creative thinker with analytical capability
- Proficiency in Google Analytics; from configuration to customized reports
- A proven track-record in PPC, re-marketing and other Paid Search and Paid Social channels
- The ability to manage and motivate a Digital Marketing Apprentice
Desirables for this role:
- Experience with Affiliate marketing
- Experience in traditional forms of marketing
- Other recognised marketing qualifications
- Experience in blogger/influencer outreach (e.g. guest-blogging and content partnerships)
Thank you for your application, due to the high number of applicants unfortunately we are unable to respond to every candidate. If you have not heard from us within 30 days of your submission, we are sorry to inform you that your application has been unsuccessful.